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Fractional CMO + Chief Content Officer for brand-led companies that want growth without losing their voice.

I help food & beverage, hospitality, and creative brands build clear positioning, stronger content systems, and campaigns that actually move the business forward — without the overhead of a full-time exec.

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The senior leadership you need, scaled to your stage.

Fractional work is a smart fit when you need an experienced marketing and creative lead but you don’t need (or want) a full-time hire yet. With fractional support, you get:

  • Executive-level strategy and hands-on direction
  • A clear 30/60/90-day roadmap (no vague “branding talk”)
  • Someone who can lead your team, vendors, and creative pipeline
  • Fast momentum — quick wins first, then durable systems
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❋ Brand + Positioning: messaging, offers, brand voice, creative direction

❋ Content Leadership: social + email + blog + SEO systems, editorial planning

❋ Campaigns + Launches: creative concepts, rollout plans, asset production, optimization

❋ Lifecycle + Retention: email flows, content sequences, customer journeys

❋ Team & Vendor Management: freelancers/agencies, briefs, QA, timelines, performance

How It Works

A simple process that creates traction fast

this varies brand to brand but to give you an idea…

1) Diagnose + Quick Wins (Weeks 1–2)
Audit your brand, content, funnel, and analytics. Identify what’s leaking and what’s working. Start with a few quick improvements immediately.

2) Build the System (Weeks 3–6)
Create the strategy, calendar, templates, and workflows your team can actually use. Align messaging and creative across channels.

3) Scale + Optimize (Ongoing)
Run campaigns, refine what’s resonating, and keep improving performance while protecting the brand.

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Book a call to choose the right fit

Packages

Choose the level of support you need

Starter — Strategy & Direction

Best for brands that need clarity, leadership, and a plan they can execute internally. Includes: monthly roadmap, content/campaign planning, team guidance, KPI reporting.

Starting at: $4,500/ month

Core — Fractional Lead

Best for brands ready to ship consistently and tighten performance. Includes: everything in Starter + campaign leadership, email/lifecycle improvements, vendor management, weekly check-ins.

Starting at: $8,800/ month

Intensive — Growth Sprint

Best for launches, rebrands, big seasonal pushes, or “we need help yesterday.” Includes: dedicated leadership, rapid production pipeline, tight iteration + reporting, cross-channel rollout.

Starting at: $15,000/ month

Optional add-ons

  • Email / Lifecycle Build: $2,500–$5,000 (one-time)

  • 90-Day GTM Plan: $3,500

  • Content System Setup: $4,000–$6,000

  • Ongoing Execution Support: Custom

CASE STUDIES

Brody Chemical — Brand, Website & Lead Growth

A legacy industrial brand with excellent products and a digital presence that didn’t reflect that reality.

The Challenge
The website was hard to navigate, visually inconsistent, and doing the brand no favors. Leads were coming in, but not always the right ones.

What I Did

  • Rebuilt the site around clarity, credibility, and ease of use

  • Tightened messaging so buyers could understand value quickly

  • Created visual and content systems the team could actually maintain

  • Focused on discoverability and conversion, not just aesthetics

The Result

  • More qualified inbound leads

  • Faster product discovery

  • A modern foundation that scaled instead of fighting the team

OKWOW — When Creative Direction Meets Revenue

OKWOW started as a broad, catch-all sweepstakes and offers site. Useful, but visually generic and not designed with a clear audience in mind.

The Challenge
Over time, data and behavior made one thing clear:
The core audience wasn’t “everyone.” It was primarily women aged 40–60 who were engaged, loyal, and returning regularly.

The site, however, still looked and felt like it was trying to speak to anyone who might land there. Functionally fine, creatively unfocused.

What I Did

  • Led creative and content direction for a full site refresh grounded in real audience insight

  • Helped narrow positioning around the audience we knew was there, while subtly opening the door to a slightly younger demographic

  • Shifted the visual language to feel more feminine, warmer, and more modern without alienating existing users

  • Aligned UX, editorial structure, and content strategy so the site felt intentional instead of accidental

  • Rebuilt content systems to balance SEO, usability, and monetization

The Result

  • ~40% overall ad revenue growth following the redesign

  • Stronger engagement and retention from the core audience

  • A site that finally reflected who it was actually for and why that mattered

Downeast — One Brand, Three Generations

Established women’s apparel brand with a loyal core customer — and a clear opportunity to expand reach across generations without alienating anyone.

The Challenge
Downeast wanted to speak to three very different women at once:

  • the long-time mom shopper,

  • her teenage or twenty-something daughter,

  • and grandma — all while launching the same collections, on the same timeline, under one brand.

No fragmentation. No “hello fellow kids” energy. No losing the original feel of the brand.

What I Did

  • Helped shape a brand and content strategy that flexed by audience without breaking the core identity

  • Adjusted messaging emphasis, imagery, and channel strategy by generation while keeping launches cohesive

  • Balanced trend-forward styling with timeless appeal

  • Ensured campaigns felt intentional across web, social, email, and in-store touchpoints

The Result

  • Broader audience reach without brand dilution

  • Stronger relevance across age groups

  • One brand voice, many entry points — all shopping the same products

Who This Is For

I’m a great fit if you’re…

  • A food & beverage / hospitality / CPG brand that wants standout visuals and clear messaging

  • A creative or values-led company with a small team that needs leadership + execution

  • Ready to ship consistently and build a system (not just chase random posts)

Not a fit (and that’s okay)

If you’re looking for a cheap hourly do-everything VA, or you want marketing without measurement, I’m probably not the right person.

Fractional Creative Direction & Execution

Tell Me What’s Feeling Stuck

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FAQs

  • A fractional CMO or fractional Chief Content Officer is a senior marketing or creative leader who works with your company on a part-time, retainer basis.

    You get executive-level strategy, leadership, and direction — without the cost or commitment of a full-time hire. Fractional roles are especially effective for growing brands that need clarity, consistency, and momentum.

  • Agencies typically focus on execution within a defined scope. As a fractional CMO or CCO, I act as part of your leadership team.

    That means:

    • Setting strategy, not just delivering assets

    • Owning outcomes, not just tasks

    • Leading internal teams and external vendors

    • Making judgment calls when priorities compete

    Clients can use me alongside agencies to provide direction, cohesion, and accountability.

  • Fractional leadership works best for:

    • Food & beverage, hospitality, and CPG brands

    • Creative, lifestyle, and consumer-facing companies

    • Founder-led or small-to-mid-size teams

    • Brands preparing for growth, a launch, or a repositioning

    If your brand has momentum but lacks structure, or has ideas but no clear system, fractional support is often the fastest way forward.

  • Both.

    I typically lead strategy, creative direction, and planning and then either:

    • execute hands-on, or

    • manage your internal team, freelancers, or agencies

    The goal is always sustainable systems, not dependency.

  • Rather than selling hourly blocks, I work in monthly retainers designed around outcomes and level of support.

    Each package reflects a typical range of involvement, from high-level strategy and direction to more embedded leadership for launches or growth phases. We’ll align on expectations up front so there are no surprises.

  • In many cases, I can begin within a few weeks depending on scope and availability.

    Most engagements start with a short onboarding and audit period, followed by a clear 30/60/90-day plan so momentum builds quickly.

  • Yes — that’s often where I’m most effective.

    I regularly:

    • lead small internal teams

    • manage freelancers and agencies

    • clarify roles, workflows, and priorities

    • improve communication between creative and business stakeholders

    But if you don’t have a team in place I can certainly build one! I know fantastic freelancers and/or can help recruit the right talent.

  • Results vary based on goals, but common outcomes include:

    • clearer positioning and messaging

    • more consistent, effective content

    • stronger campaign performance

    • improved lead quality or revenue alignment

    • less internal friction and faster decision-making

    Fractional work focuses on building systems that keep working after the engagement ends.

  • For many companies, yes.

    A fractional CMO or CCO is often:

    • more cost-effective than a full-time executive

    • faster to onboard

    • easier to scale up or down

    • better suited to transitional or growth stages

    Some clients later convert to a full-time role; others continue fractionally for years.

  • Yes. While most clients work with me on a monthly retainer, I also offer:

    • launch or rebrand sprints

    • 90-day growth or content strategy engagements

    • short-term leadership during transitions

    These are ideal when you need senior guidance without a long-term commitment.

  • The best first step is a short fit call to discuss your goals, timeline, and what level of support makes sense.

    From there, I’ll recommend a fractional package or custom engagement based on your needs.

Fractional CMO and fractional Chief Content Officer services for food & beverage, hospitality, CPG, and creative brands.

If you want senior-level marketing + creative leadership without the full-time hire, let’s talk.

Book a 20-minute fit call
Email me