User-generated content (UGC) is content created by a real person rather than the brand itself. UGC videos typically feel natural, authentic, and relatable, which helps brands connect with audiences on platforms like TikTok, Instagram Reels, and paid social ads. Brands often use UGC to showcase products in real-life settings and improve engagement and conversions.

I primarily create UGC videos for food, beverage, and lifestyle brands, including snack companies, coffee brands, spirits and cocktail brands, and specialty food products. My background in food and beverage photography allows me to highlight texture, color, and product details that make content visually compelling and scroll-stopping.

UGC videos are commonly used on TikTok, Instagram Reels, YouTube Shorts, Pinterest, and paid social ads. Many brands also repurpose UGC videos for website product pages, email marketing campaigns, and online advertisements.

Traditional product photography is often more polished and studio-focused, while UGC content is designed to feel natural, relatable, and social-first. UGC videos prioritize storytelling, movement, and real-world product use so they feel native to social media platforms.

Yes. Many brands use UGC videos for paid social advertising because authentic-looking content often performs better than traditional ads. UGC can be licensed for use in TikTok ads, Instagram ads, and other digital marketing campaigns.

Yes. I specialize in food and beverage product content, including snacks, coffee, specialty ingredients, cocktails, and spirits brands. My experience in food styling and beverage photography allows me to create videos that highlight product texture, pours, ingredients, and real-life consumption moments.

Hiring a UGC creator typically starts with identifying the type of content your brand needs—such as product demos, lifestyle videos, recipe content, or short-form social media videos. From there, brands can reach out with details about the product, campaign goals, and where the content will be used (organic social, ads, or website).

If you’re interested in working together, you can reach out through my contact form to share a bit about your brand and project. I’ll follow up with availability, creative ideas, and options for creating UGC videos tailored to your campaign.

UGC pricing varies depending on the type of content, the complexity of the shoot, and how the content will be used. In general, brands typically pay around $150–$300 per short-form UGC video, with higher rates for experienced creators or more complex projects.

Factors that can influence the final cost include:

• Number of videos or photos created

• Editing, scripting, or concept development

• Props, food styling, or specialty production

• Usage rights for paid advertising

• Licensing duration and distribution channels

Many brands choose to book bundles of multiple videos so they have a variety of content to test across TikTok, Instagram Reels, and paid social campaigns. Packages often provide better value and allow for more creative variety within a single shoot.

If you’re interested in working together, feel free to reach out with a bit about your product and campaign goals, and I can recommend a content package that fits your brand.