Brody Chemical Rebrand & Website Build

Brody Chemical — Full Rebrand

The Brief:
A top-to-bottom transformation: new logo, labels, brand identity, website design, photography, sales collateral, and digital content.

Challenge:
A decades-old company needed a modern identity that honored its industrial roots while feeling innovative and credible to new buyers.

Approach:
I led creative direction for the entire rebrand, crafting a contemporary identity with clear typography, consistent product architecture, and a fresh visual language across all touchpoints.

Impact:
The rebrand improved navigation, customer trust, sales rep effectiveness, and digital conversions. Brody now looks like the leader it is.