Catering → CPG Brand Transformation

The Brief:
Transform a catering company’s beloved flavors into a consumer-packaged line with cohesive branding, product labels, and storytelling.

Challenge:
The brand had strong culinary credibility but no product identity. We needed packaging that felt handcrafted yet retail-ready.

Approach:
I created the brand identity, packaging style, color palette, typography, and a full label system for the upcoming product line. The design leaned into small-batch authenticity: watercolor textures, layered typography, and a handcrafted aesthetic that still felt polished and premium.

*brand name has been redacted since the product has not yet launched