Hope Ave Jewelry Re-brand

The Brief:
Unify a jewelry brand’s aesthetic to match its evolving target audience.

Approach:
I refined branding elements, coordinated colors and textures across photoshoots, and guided layout and styling choices. Everything became more aligned — from lookbooks to product photos.

Impact:
The result was a more elevated, cohesive brand experience that strengthened customer trust and product appeal.

Art Direction and Styling: Rachel Johanna

Graphic Design & Social Media Planning: In House Team

Photographer: Cliff Gull

Studio: Photopia Studios