OKWOW Website Redesign and Management

OKWOW — Full Brand Refresh

The Brief:
Reinvent a sweepstakes and offers platform with a modern, friendly, and more editorial look.

Approach:
We created a bold new color system, clean typography, hero graphics, and layout templates designed for a more engaging user experience. Tone became fun, bright, and editorial — helping customers understand and trust the brand.

Impact:
More clarity, stronger visual identity, and a scalable system for future content and campaigns. Increased ad revenue by 40% once implemented.